I developed a series of social media assets and an informational brochure for Kärcher as part of an environmental awareness campaign created in collaboration with Biosystem SA.
The visual direction focused on clear communication, clean layouts, and accessible design to support the campaign’s educational message around sustainability, recycling, and the responsible disposal of Kärcher packaging.
Both the brochure and the social media assets were designed around Kärcher’s packaging system, using clear visual storytelling to guide users through the correct sorting and disposal of each component step by step. The project focused on transforming environmental guidelines into an intuitive and engaging visual experience, making sustainable practices more accessible while encouraging customers to reduce their environmental impact and contribute to a more responsible future.
SOCIAL MEDIA POST DESIGN
How to Dispose of Kärcher Packaging Correctly
The project was accompanied by a series of social media posts designed to extend the campaign beyond print and reinforce its educational message across digital platforms. Consistent with the brochure’s visual language, the content translated recycling guidelines into clear, accessible, and engaging visuals that encouraged users to adopt more sustainable everyday habits.
